But we advise you to approach the issue of vision and design wisely and maintain a balance in everything, including visual merchandising. We do not discourage you from using bright colors or extraordinary designs. Show your imagination, experiment with lighting and unusual placement, inspire the buyer, and figure out how to arouse interest and purchase.Ģ. And most importantly - what are they looking for in your stores? Showcase your most popular products prominently and drive sales with eye-catching product displays. Make sure you know exactly who your customers are and how to get their attention. Your layout is focused on your customers. In addition, the layout is based on historical sales, agreements with suppliers and brands, as well as the main principles of merchandising.ĥ visual merchandising tips to boost in-store salesġ. When placing goods on a planogram, a huge number of different characteristics of goods and equipment are automatically taken into account. With the help of special planogram software, a merchandiser can create a planogram and customize the parameters of the layout. Planogram - a visual plan scheme with the placement of goods on the trade equipment. So, the merchandising departments use store planograms for attractive layouts. Therefore, competent visual merchandising and placement of goods on the shelves play a huge role in attracting the attention of buyers. Increase the price of average checks and ensure sales growth. Provide the buyer with a comfortable search for goods and making purchases.Ģ. Retailers are trying to maximize the use of retail space with two goals:ġ. Visual merchandising is often described as follows: the buyer saw the product, liked it, and made a purchase. a well-thought-out store plan and planogram, color, lighting, technologies, and merchandising principles are used to achieve the goals. The ultimate goal of visual merchandising is to use retail space to increase sales by making the store stand out and attract customers. This is visual and emotional involvement, comfort, and willingness of customers to make a purchase. Visual merchandising is a set of solutions and processes to maximize the attention of buyers. How to Boost Sales with Planogram Software?
0 kommentar(er)
